Marketing Strategy & Competitive Positioning

Marketing Strategy & Competitive Positioning

by Hooley, Graham

Type Book
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Title Statements

  • Full title :Marketing Strategy & Competitive Positioning / Graham Hooley ... [et al.].

Edition Statements

  • Publication Date:2017.
  • Edition:6th ed

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Harlow
  • Language:eng
  • Publication Date:2017.

The Physical Object

  • Description:xv, 578 p. : : ill.

Edition Identifiers

  • ISBN:9781292017310, 1292017317
  • oclc:on1304825504
  • Dewey Decimal:658.802

Subjects

Business and Management Business planning Cibles (Marketing) Marketing -- Gestion Marketing -- Management Target marketing

Writers

Hooley, Graham

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