Global marketing

Global marketing

by Keegan, Warren J.

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Title Statements

  • Full title :Global marketing / Warren J. Keegan, Lubin Graduate School of Business, Pace University, New York City and Westchester, New York, Mark C. Green, Department of Business Administration and Economics, Simpson College, Indianola, Iowa.

Edition Statements

  • Publication Date:©2017
  • Edition:Ninth edition

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Boston
  • Language:eng
  • Publication Date:©2017

The Physical Object

  • Description:xx, 604 pages : : illustrations en couleur ; : 28 cm

Edition Identifiers

  • ISBN:9780134129945, 0134129946
  • oclc:ocn959207871
  • LC Classification:HF1416
  • Dewey Decimal:658.8/4

Subjects

Case studies Études de cas Export marketing Export marketing -- Case studies Export marketing -- Problems, exercises… Export marketing -- Textbooks Marché d'exportation -- Études de cas Marché d'exportation -- Manuels d'ensei… Marché d'exportation -- Problèmes et ex… Marchés d'exportation Marketing international -- Études de cas Marketing international -- Manuels d'en… Marketing international -- Problèmes et… Marketing stratégique Problems and exercises Textbooks

Writers

Keegan, Warren J. Green, Mark C.

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