Title Statements
- Full title :Marketing channels / Anne T. Coughlan ... [et al.].
Edition Statements
- Publication Date:cop. 2006.
- Edition:7th ed
Publication Statements
- Publisher(s):Pearson/Prentice Hall
- Place of Publication:Upper Saddle River (NJ)
- Language:eng
- Publication Date:cop. 2006.
The Physical Object
- Description:XXII, 602 str. : : tabele, graf. prikazi ; : 25 cm
Edition Identifiers
- ISBN:0131913468, 9780131913462
- oclc:ocn441707477
- Dewey Decimal:658.8/7
Table of Contents
CONTENTS ; PART ONE: INTRODUCTION ; Chapter 1 Marketing Channels: Structure, Functions, and a Framework for Analysis ; PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY ; Chapter 2 Segmentation for Marketing Channel Design: Service Outputs ; Chapter 3 Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis ; Chapter 4 Supply-Side Channel Analysis: Channel Structure and Intensity ; Chapter 5 Gap Analysis ; PART THREE: CHANNELIMPLEMENTATION ; Chapter 6 Channel Power: Getting It, Using It, KeepingIt ; Chapter 7 Managing Conflict to Increase Channel Coordination ; Chapter 8 Strategic Alliances in Distribution ; Chapter 9 Vertical Integrationin Distribution ; Chapter 10 Legal Constraints on Marketing ChannelPolicies ; PART FOUR: CHANNEL INSTITUTIONS ; Chapter 11 Retailing ; Chapter 12 Wholesaling ; Chapter 13 Franchising ; Chapter 14 Supply Chain Management.
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