An all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth. Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a …
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This is an all-encompassing guide to creating, maintaining, and profiting from multi-channel marketing campaigns that accelerate your business growth. This book provides readers with a detailed overview of multi-channel marketing and explains its benefits, pitfalls, and great po…