Title Statements
- Full title :Global business today.
Summary
This has become an established text in the international business market for its excellent but concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment.
Read More ↓Edition Statements
- Publication Date:©2011.
- Edition:7th ed., Global ed
Publication Statements
- Publisher(s):McGraw-Hill Irwin
- Place of Publication:New York
- Language:eng
- Publication Date:©2011.
Notes
Previous edition: Boston, Mass.: McGraw-Hill Irwin, 2009.
The Physical Object
- Description:648 pages : : color illustrations, color maps, color portraits ; : 26 cm
Edition Identifiers
- ISBN:0071220844, 9780071220842, 9780078137211, 0078137217
- oclc:ocn743343163
- LC Classification:HD62.4
- Dewey Decimal:658.049
Table of Contents
Globalization -- National differences in political economy -- Differences in culture -- Ethics in international business -- International trade theory -- The political economy of international trade -- Foreign director investment -- Regional economic integration -- The foreign exchange market -- The international monetary system -- The strategy of international business -- Entering foreign markets -- Exporting, importing, and countertrade -- Global production, outsourcing, and logistics -- Global marketing and R&D -- Global human resource management -- Glossary.
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