Global marketing

Global marketing

by Green, Mark C.

Type Book
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Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers autho…

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Title Statements

  • Full title :Global marketing / Mark C. Green, Warren J. Keegan.

Summary

Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas -Pearson-

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Edition Statements

  • Publication Date:©2020
  • Edition:Tenth edition

Publication Statements

  • Language:eng
  • Publication Date:©2020

Notes

Índice de contenido, alfabético de autores, de materias y de organizaciones.

The Physical Object

  • Description:627 páginas : : ilustraciones ; : 28 cm.

Edition Identifiers

  • ISBN:9781292304021, 1292304022
  • oclc:on1257007231

Subjects

Marketing en internet Marketing estratégico Marketing verde Mercados de exportación

Writers

Green, Mark C. Keegan, Warren Joseph

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