Global marketing
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"Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"--.
Read More ↓Title Statements
- Full title :Global marketing / Svend Hollensen.
Summary
"Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"--.
Read More ↓Edition Statements
- Publication Date:2020
- Edition:8th edition
Publication Statements
- Publisher(s):Pearson
- Place of Publication:Harlow, England ; New York
- Language:eng
- Publication Date:2020
Notes
Includes bibliographical references and index.
The Physical Object
- Description:xlvii, 757 Seiten : : Illustrationen, Diagramme
Edition Identifiers
- ISBN:9781292251806, 1292251808, 9781292251820, 1292251824
- oclc:on1140158131
- LC Classification:HF1416
- Dewey Decimal:658.8/4
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