Global marketing
Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Key Features include: A clear…
Read More ↓Title Statements
- Full title :Global marketing / Svend Hollensen.
Summary
Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Key Features include: A clear part structure, organised around the five main decisions that marketing people in companies face i.
Read More ↓Edition Statements
- Publication Date:©2020
- Edition:Eighth edition
Publication Statements
- Publisher(s):Pearson
- Place of Publication:Harlow, England
- Language:eng
- Publication Date:©2020
The Physical Object
- Description:1 online resource (807 pages)
Edition Identifiers
- ISBN:9781292251837, 1292251832, 1292251808, 9781292251806
- oclc:on1165710771
- LC Classification:HF1416
- Dewey Decimal:658.84
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