Global marketing

Global marketing

by Hollensen, Svend

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Title Statements

  • Full title :Global marketing / Svend Hollensen.

Edition Statements

  • Publication Date:2019.
  • Edition:8th edition

Publication Statements

  • Publisher(s):Pearson Education
  • Place of Publication:Harlow
  • Language:eng
  • Publication Date:2019.

Notes

Previous edition: 2017.

The Physical Object

  • Description:xlvii, 757 pages ; : 27 cm

Edition Identifiers

  • ISBN:9781292251806, 1292251808
  • oclc:on1138765821

Subjects

Case studies Export marketing Export marketing -- Case studies

Writers

Hollensen, Svend

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