Global marketing

Global marketing

by Keegan, Warren J.

Type Book
Rate 0.0 /5

Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.

Read More ↓
Details
Files
Reviews
Download

Title Statements

  • Full title :Global marketing / Warren J. Keegan.

Summary

Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.

Read More ↓

Edition Statements

  • Publication Date:2016.
  • Edition:9th ed., Global ed

Publication Statements

Notes

Previous edition: London : Pearson, 2014.

The Physical Object

  • Description:624 pages : : illustrations ; : 28 cm

Edition Identifiers

  • ISBN:9781292150765, 1292150769
  • oclc:ocn963314891
  • Dewey Decimal:658.84

Table of Contents

Part I: Introduction -- Part II: The Global Marketing Environment -- Part III: Approaching Global Markets -- Part IV: The Global Marketing Mix -- Part V: Strategy and Leadership in the Twenty-First Century.

Read More ↓

Subjects

Export marketing -- Management

Writers

Keegan, Warren J.

Rate & Review

0.0/5
(0 people Voted)

No reviews yet. Be the first to rate this work.

Files & Downloads

  • Global Marketing -- (.pdf)

    PDF · 114.2 MB · updated
    Login →

  • Global Marketing + Mymarketinglab With Pearson Et…

    PDF · 117.9 MB · updated
    Login →

  • Global Marketing + Mymarketinglab With Pearson Et…

    PDF · 117.0 MB · updated
    Login →
Log in to request a copy