Global marketing: a decision-oriented approach

Title Statements

• Full title :Global marketing : a decision-oriented approach / Svend Hollensen.

Edition Statements

• Publication Date:2011.
• Edition:5. ed

Publication Statements

• Publisher(s):Financial Times, Pearson, Prentice Hall
• Place of Publication:Harlow etc
• Language:eng
• Publication Date:2011.

The Physical Object

• Description:XLIII, 756 p. : : ill. ; : 27 cm

Edition Identifiers

• ISBN:9780273726227, 0273726226
• oclc:ocn909799236

Subjects

Writers