Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry in…
Comparative international accounting
This edition takes a comprehensive look at the international dimensions of financial accounting and reporting. It offers: overviews supported by information on countries and companies; examination of the requirements of International Financial Reporting Standards and of US GAAP;…
This edition takes a comprehensive look at the international dimensions of financial accounting and reporting. It offers: overviews supported by information on countries and companies; examination of the requirements of International Financial Reporting Standards and of US GAAP;…
Human resource management
by Taylor, Stephen, Torrington, Derek, Torrington, Derek, Hall, Laura
