Research methods for business students

by Saunders, Mark

Type Book

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Title Statements

Full title :Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

Edition Statements

Publication Date:2009.
Edition:5th ed

Publication Statements

Publisher(s):Financial Times, Pearson Education, Prentice Hall
Place of Publication:Harlow (Essex)
Language:eng
Publication Date:2009.

The Physical Object

Description:XXXI, 614 str. : : barvne ilustr., graf. prikazi, preglednice ; : 27 cm

Edition Identifiers

ISBN:9780273716860, 0273716867
oclc:ocn441268004
Dewey Decimal:650.072

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

Subjects

Affaires -- Recherche Business research Business schools -- Research work Management -- Research Podatkovne strukture -- Učbeniki za vis… Podatkovne strukture -- Učbeniki za vis… Raziskovalna metoda -- Učbeniki za viso… Raziskovalna metoda -- Učbeniki za viso… Raziskovalna metoda -- Učbeniki za viso… Raziskovalna metoda -- Učbeniki za viso… raziskovalne metode Raziskovalno delo -- Učbeniki za visoke… Raziskovalno delo -- Učbeniki za visoke… Research method -- Business management Research method -- Students