Title Statements
- Full title :Research methods for business students / Mark N.K. Saunders, Philip Lewis, Adrian Thornhill.
Edition Statements
- Publication Date:2019.
Publication Statements
- Publisher(s):Pearson
- Place of Publication:Harlow, England
- Language:eng
- Publication Date:2019.
The Physical Object
- Description:1 online resource (xxxiii, 833 pages :) : illustrations (colour)
Edition Identifiers
- ISBN:9781292208794, 1292208791
- oclc:on1203840543
- LC Classification:HD30.4
- Dewey Decimal:650.072
Table of Contents
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
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