Research methods for business students

by Saunders, M. N. K.

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Title Statements

Full title :Research methods for business students / Mark N.K. Saunders, Philip Lewis, Adrian Thornhill.

Edition Statements

Publication Date:©2020
Edition:Eighth Edition

Publication Statements

Publisher(s):Pearson
Place of Publication:Harlow
Language:eng
Publication Date:©2020

Notes

1 Business and management research, reflective diaries and the purpose of this book 2 Choosing a research topic and developing your research proposal 3 Critically reviewing the literature 4 Understanding research philosophy and approaches to theory development 5 Formulating the research design 6 Negotiating access and research ethics 7 Selecting samples 8 Utilising secondary data 9 Collecting data through observation 10 Collecting primary data using research interviews and research diaries 11 Collecting primary data using questionnaires 12 Analysing data quantitatively 13 Analysing data qualitatively 14 Writing and presenting your project report Bibliography Appendices Glossary Index.