Global marketing management

by Kotabe, Masaaki

Type Book
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Title Statements

  • Full title :Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

Edition Statements

  • Publication Date:©2010.
  • Edition:5th ed

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Hoboken, NJ
  • Language:eng
  • Publication Date:©2010.

The Physical Object

  • Description:1 online resource (xxiii, 725 pages, M-12 pages of plates : : illustrations (some color), maps (some color))

Edition Identifiers

  • oclc:on1149250538
  • LC Classification:HF1416
  • Dewey Decimal:658.84

Subjects

Entreprises multinationales -- Gestion Export marketing -- Management International business enterprises -- M…

Writers

Kotabe, Masaaki Helsen, Kristiaan

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Files & Downloads

  • Global Marketing Management, 5th edition -- (.pdf)

    PDF · 14.5 MB · updated
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