Global marketing management

Global marketing management

by Kotabe, Masaaki

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Title Statements

  • Full title :Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

Edition Statements

  • Publication Date:2010.
  • Edition:5th ed

Publication Statements

Notes

Éd. précédente: 2008.

The Physical Object

  • Description:xxiii, 725 p., [12] p. de pl. en coul. : : ill. (certaines en coul.), cartes ; : 28 cm

Edition Identifiers

  • ISBN:9780470381113, 0470381116
  • oclc:ocn757457163
  • LC Classification:HF1416
  • Dewey Decimal:658.84

Subjects

Entreprises multinationales -- Gestion Étude de cas (Descripteur de forme) Export marketing -- Management International business enterprises -- M… Marché d'exportation Marchés d'exportation -- Gestion Marketing international Matériel didactique (Descripteur de for… Stratégie de marketing

Writers

Kotabe, Masaaki Helsen, Kristiaan

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Files & Downloads

  • Global Marketing Management, 5th edition -- (.pdf)

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