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Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides a comprehensive introduction to marketing management through an interpretive cultural lens. In bringing culture to the fore, this edited textbook brings into co…
This book is a practical and comprehensive guideto succeeding in business and investing in emergingMyanmar, formerly known as Burma. It covers thecountry's history, geography, demographics and marketsize, political environment, economic conditions andindustries, and legal framew…
