Global marketing management

by Kotabe, Masaaki

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Title Statements

Full title :Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

Edition Statements

Publication Date:©2010.
Edition:5th ed

Publication Statements

Publisher(s):Wiley
Place of Publication:Hoboken, NJ
Language:eng
Publication Date:©2010.

The Physical Object

Description:xxiii, 725 pages, M-12 pages of plates : : illustrations (some color), maps (some color) ; : 28 cm

Edition Identifiers

ISBN:9780470381113, 0470381116
oclc:ocn455804193
LC Classification:HF1416
Dewey Decimal:658.84

Globalization imperative -- Economic environment -- Financial environment -- Global cultural environment and buying behavior -- Political and legal environment -- Global marketing research -- Global segmentation and positioning -- Global marketing strategies -- Global market entry strategies -- Global product policy decisions I : developing new products for global markets -- Global product policy decisions II : marketing products and services -- Global pricing -- Communicating with the world consumer -- Sales and cross-cultural management -- Global logistics and distribution -- Export and import management -- Planning, organization, and control of global marketing operations -- Marketing strategies for emerging markets -- Global marketing and the internet.