Global strategy

by Peng, Mike W.

Type Book

Rate 0.0 /5

Details

Files

Reviews

Download

Title Statements

Full title :Global strategy / Mike W. Peng, Ph.D.

Edition Statements

Publication Date:[2022].
Edition:Fifth edition

Publication Statements

Publisher(s):Cengage
Place of Publication:Boston, MA
Language:eng
Publication Date:[2022].

The Physical Object

Description:xx, 460 pages : : color illustrations ; : 28 cm

Edition Identifiers

ISBN:9780357512364, 0357512367
oclc:on1275382175
LC Classification:HD30.28

Foundations of global strategy. Strategizing around the globe ; Managing industry competition ; Leveraging resources and capabilities ; Emphasizing institutions, cultures, and ethics -- Business-level strategies. Growing and internationalizing the entrepreneurial firm ; Entering foreign markets ; Making strategic alliances and networks work ; Managing competitive dynamics -- Corporate-level strategies. Diversifying and managing acquisitions globally ; Strategizing, structuring, and innovating around the world ; Governing the corporation globally ; Strategizing on corporate social responsibility -- Integrative cases.

Subjects