Google advertising tools

Google advertising tools

by Davis, Harold

Type Book
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Cover note : "Cashing in with AdSense, AdWords, and the Google APIs."

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Title Statements

  • Full title :Google advertising tools / Harold Davis.

Summary

Cover note : "Cashing in with AdSense, AdWords, and the Google APIs."

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Edition Statements

  • Publication Date:2006.

Publication Statements

  • Publisher(s):O'Reilly
  • Place of Publication:Sebastopol, Calif
  • Language:eng
  • Publication Date:2006.

Notes

Includes index.

The Physical Object

  • Description:1 online resource (366 pages)

Edition Identifiers

  • ISBN:0596101082, 9780596101084, 9780596522674, 0596522673
  • oclc:ocm64550000
  • LC Classification:HF6146.I58
  • Dewey Decimal:659.144

Table of Contents

pt. I. Making money with your web site -- 1. Build it and they will come : creating popular web sites -- 2. Driving traffic to your site -- 3. Optimizing sites for search engine placement -- 4. Making money with affiliate programs -- 5. [Cost per click] CPC advertising -- 6. Profiting from adult sites -- pt. II. Getting the most from AdSense -- 7. Understanding Google, AdSense, and AdWords -- 8. Working with AdSense -- 9. Making sense of AdSense -- pt. III. Working with AdWords -- 10. Using AdWords -- 11. Improving campaign and ad group performance -- 12. AdWords reporting and conversion tracking -- pt. IV. Using the AdWords APIs -- 13. Understanding the AdWords API -- 14. Programming the AdWords API -- 15. Navigating the AdWords objects hierarchy -- 16. Keyword estimation.

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Subjects

COMPUTERS -- Online Services COMPUTERS -- System Administration Google (Firm) Google (Firme) Internet advertising Keyword searching Publicité sur Internet Recherche par mots-clés

Writers

Davis, Harold

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