Google Analytics integrations

Google Analytics integrations

by Waisberg, Daniel

Type Book
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"This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior."--Publisher's website.

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Title Statements

  • Full title :Google Analytics integrations / Daniel Waisberg.

Summary

"This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior."--Publisher's website.

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Edition Statements

  • Publication Date:©2015

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Indianapolis, IN
  • Language:eng
  • Publication Date:©2015

Notes

Includes index.

The Physical Object

  • Description:xxiv, 187 pages : : illustrations ; : 24 cm

Edition Identifiers

  • ISBN:9781119053064, 1119053064
  • oclc:ocn909079062
  • LC Classification:TK5105.885.G66
  • Dewey Decimal:006.3

Table of Contents

Machine generated contents note:

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Subjects

Analyse du comportement des internautes Datenintegration Google Analytics Internautes -- Statistiques Internet users -- Statistics Web usage mining

Writers

Waisberg, Daniel

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Files & Downloads

  • Google Analytics Integrations -- (.pdf)

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