Heritage marketing
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: * A clear introduction for students and professional…
Read More ↓Title Statements
- Full title :Heritage marketing / Shashi Misiura.
Summary
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: * A clear introduction for students and professionals * Packed with examp.
Read More ↓Edition Statements
- Publication Date:2006.
Publication Statements
- Publisher(s):Elsevier/Butterworth-Heinemann
- Place of Publication:Amsterdam
- Language:eng
- Publication Date:2006.
Notes
Description based upon print version of record.
The Physical Object
- Description:1 online resource (297 p.)
Edition Identifiers
- ISBN:1136399275, 9781136399275, 9786610642052, 6610642052, 0080455506, 9780080455501
- oclc:on1162104193
- LC Classification:CC135
- Dewey Decimal:363.69
Table of Contents
1. Heritage marketing -- an introduction -- 2. Environmental factors -- 3. Market segmentation and target marketing in the heritage industry -- 4. The marketing mix and heritage tourism -- 5. The marketing mix and food and drink heritage -- 6. Company heritage marketing.
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