Heritage marketing

Heritage marketing

by Misiura, Shashi

Type Book
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This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, environmental factors, markets segmentation and target marketing in the heritage industry, and company heritage marketing.

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Title Statements

  • Full title :Heritage marketing / Shashi Misiura.

Summary

This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, environmental factors, markets segmentation and target marketing in the heritage industry, and company heritage marketing.

Read More ↓

Edition Statements

  • Publication Date:2006.

Publication Statements

The Physical Object

  • Description:xvi, 280 pages : : illustrations ; : 25 cm

Edition Identifiers

  • ISBN:9780750663182, 0750663189
  • oclc:ocn230986591
  • LC Classification:CC135
  • Dewey Decimal:363.69

Subjects

Cultural property -- Protection cultural tourism Heritage tourism Historic sites Kulturerbe Lieux historiques Marketing Tourisme culturel Tourismus

Writers

Misiura, Shashi

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