Heritage marketing

by Misiura, Shashi

Type Book

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Title Statements

Full title :Heritage marketing / Shashi Misiura.

Edition Statements

Publication Date:2006.

Publication Statements

Publisher(s):Elsevier Butterworth-Heinemann
Place of Publication:Oxford
Language:eng
Publication Date:2006.

The Physical Object

Description:1 online resource (280 pages) : : illustrations

Edition Identifiers

ISBN:0080455506, 9780080455501
oclc:ocn441766028
LC Classification:CC135
Dewey Decimal:363.69

Cover -- Contents -- Preface -- Acknowledgments -- Introduction -- List of case studies -- List of insights -- 1 Heritage marketing -- an introduction -- 2 Environmental factors -- 3 Market segmentation and target marketing in the heritage industry -- 4 The marketing mix and heritage tourism -- 5 The marketing mix and food and drink heritage -- 6 Company heritage marketing -- Bibliography -- Index -- Last Page.