HTML5 advertising

by Percival, John

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Title Statements

Full title :HTML5 advertising / John Percival.

Summary

Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can't do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms? HTML5 Advertising will educate you on the whole digital advertising process from start to finish, and help you take advantage of new HTML5 features such as canvas, CSS3 animations, DOM events, audio and video, and offline storage. You'll also learn how to get around discrepancies in browser support with JavaScript and polyfills. You will be provided with tips and tricks to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying to mobile devices. This book: Takes you through the advertising campaign process with HTML5 from design to delivery Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification Communicates tips and tricks coming from Flash and ActionScript to HTML5, CSS3 and JavaScript. HTML5 Advertising equips you with the knowledge to attack cutting-edge, rich media projects with confidence and scale, while also learning the essentials to communicate to internal and external clients. HTML5 is here whether you like it or not, so why not jump in early and head down the path of building the future.

Edition Statements

Publication Date:©2013.

Publication Statements

Publisher(s):Apress, Distributed to the Book trade worldwide by Springer
Place of Publication:Berkeley, CA
Language:eng
Publication Date:©2013.

Notes

Titre de l'écran-titre (visionné le 12 mars 2013).

The Physical Object

Description:1 online resource (1 texte électronique)

Edition Identifiers

ISBN:1430246030, 9781430246039
oclc:ocn830937991
LC Classification:QA76.76.H94
Dewey Decimal:006.7/4

The campaign process -- Evolution of advertising technology -- Advertising with web standards -- Using canvas, SVG, and web fonts -- Animations and presentations -- HTML5 APIs -- HTML5 media -- Mobile web advertising -- In-application advertising -- Offline storage, tracking, debugging, and optimization -- Dynamic advertising with HTML5 -- Bleeding-edge HTML5 -- HTML5 advertising going forward.

Subjects

e-books HTML HTML (Document markup language) HTML (Langage de balisage) Internet advertising Livres électroniques Livres numériques Publicité sur Internet Sites Web -- Développement Web site development