Impact pricing: your blueprint for driving profits

by Stiving, Mark

Type Book
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AM I PRICING RIGHT?. Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer. Price-it's most powerful marketing tool you have- and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pr…

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Title Statements

  • Full title :Impact pricing : your blueprint for driving profits / Mark Stiving.

Summary

AM I PRICING RIGHT?. Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer. Price-it's most powerful marketing tool you have- and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withsta.

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Edition Statements

  • Publication Date:2012.

Publication Statements

The Physical Object

  • Description:1 online resource (1 electronic document (xvii, 194 pages))

Edition Identifiers

  • oclc:ocn821919986
  • LC Classification:HF5416.5
  • Dewey Decimal:658.816

Subjects

Planification stratégique pricing Prix -- Fixation Strategic planning

Writers

Stiving, Mark

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