Influence: science and practice
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.
Read More ↓Title Statements
- Full title :Influence : science and practice / Robert B. Cialdini.
Summary
Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.
Read More ↓Edition Statements
- Publication Date:2009.
Publication Statements
- Publisher(s):HarperCollins ebooks
- Place of Publication:Pymble, NSW
- Language:eng
- Publication Date:2009.
The Physical Object
- Description:1 online resource (xiv, 320 pages) : : illustrations, portraits
Edition Identifiers
- ISBN:9780061899904, 0061899909, 9780061899874, 0061899879, 9780061899881, 0061899887
- oclc:ocn431927398
- LC Classification:BF774
- Dewey Decimal:153.8/52
Table of Contents
Weapons of influence -- Reciprocation : the old give and take--and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age.
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