Inside marketing

Inside marketing: practices, ideologies, devices

by Cayla, Julien Zwick, Detlev

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Title Statements

  • Full title :Inside marketing : practices, ideologies, devices / ed. by Detlev Zwick and Julien Cayla

Edition Statements

  • Publication Date:2011

Publication Statements

  • Publisher(s):Oxford Univ. Press
  • Place of Publication:Oxford
  • Language:eng
  • Publication Date:2011

Notes

Enth. 14 Beitr.

Literaturangaben

The Physical Object

  • Description:XI, 357 Seiten : Illustrationen

Edition Identifiers

  • ISBN:0199576742, 9780199576746, 9780199655830, 0199655839
  • oclc:ocn838523403
  • LC Classification:HF5415
  • Dewey Decimal:658.8001

Subjects

Aufsatzsammlung Management Marketing Marketing -- Gestion Marketing -- Management Marketingtheorie ONLINE MARKETING

Writers

Cayla, Julien Zwick, Detlev

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