Instant appeal: the 8 primal factors that create blockbuster success

"Based on extensive sociological, biological, and anthropological research, Instant Appeal reveals the eight primal factors that trigger responses deep in our DNA and cause us to develop an unwavering allegiance to a product, a person, or a cause. These universal codes of appeal can be applied to everything from politics to pop culture to consumer products, and author Vicki Kunkel reveals the often surprising secrets of persuasion that they wield - secrets that have long been used successfully by top companies, million-dollar motivational speakers, election-winning politicians, and top-notch lawyers - to advance their businesses and careers.

An exploration of the hidden causes underlying the choices we make, Instant Appeal is an eye-opening look at what really works and what doesn't when it comes to making impressions and getting the results you want."--Jacket.

An introduction to instant appeal -- Ducklings, defects, and devotion : the conspicuous flaw factor -- Does it look like a duck? : the visual preprogramming factor -- Small dogs, big SUVs, and the failure of Epcot : the reptilian comfort factor in consumer choices -- Gaining power and loyalty through attraction and repulsion : the sacred cow and jackass factors -- Words, names, and story lines with addictive appeal : the biology of language factor (or why Agatha Christie novels, Green eggs and ham, and The young and the restless get under our skin) -- Good vibrations : the biotuning factor for career success -- What our minds really see : the mental real estate factor -- The lessons of instant appeal : how moral entrepreneurs use the primal factors to engineer a crisis.