Institutional advancement

Institutional advancement: what we know

by Proper, Eve

Type Book
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Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.

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Title Statements

  • Full title :Institutional advancement : what we know / Eve Proper, Timothy C. Caboni.

Summary

Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.

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Edition Statements

  • Publication Date:2014.
  • Edition:First edition

Publication Statements

  • Publisher(s):Palgrave Macmillan
  • Place of Publication:New York, NY
  • Language:eng
  • Publication Date:2014.

The Physical Object

  • Description:xiii, 263 pages ; : 22 cm

Edition Identifiers

  • ISBN:9781349478705, 9781137379306, 9781137374288, 1349478709, 1137379308, 1137374284
  • oclc:on1080636566
  • LC Classification:LB2335.95

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  • Institutional Advancement: What We Know -- (.pdf)

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