Integrated marketing communications

Integrated marketing communications: a global brand-driven approach

by Kitchen, Philip J.

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Title Statements

  • Full title :Integrated marketing communications : a global brand-driven approach / Philip J. Kitchen, Marwa E. Tourky.

Edition Statements

  • Publication Date:2021
  • Edition:2nd ed

Publication Statements

  • Publisher(s):Palgrave Macmillan
  • Place of Publication:Cham, Switzerland
  • Language:eng
  • Publication Date:2021

The Physical Object

  • Description:x, 374 Seiten : Illustrationen, Diagramme

Edition Identifiers

Subjects

Globalisierung Markenführung

Writers

Kitchen, Philip J. Tourky, Marwa E.

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