Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand …
Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather t…
"This book will provide a simple and effective series of frameworks and discussions to drive the concepts of branding and strategy. It will also include discussions on the characteristics of highly effective and trustworthy people" "Businesses require three optimized core compo…
"Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis expl…
Brand valuation
by Paugam, Luc, André, Paul, Philippe, Henri, Harfouche, Roula
fromRoutledge studies in accounting
""This book examines marketing strategies to make private label products more successful"--Provided by publisher"
