"In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands…
by Paugam, Luc, André, Paul, Philippe, Henri, Harfouche, Roula
fromRoutledge studies in accounting
Cover -- Title -- Copyright -- Contents -- List of Tables and Figures -- Acknowledgments -- About the Authors -- Introduction -- 1 What Is a Brand? -- 2 Brand Value -- 3 Brands and Accounting Standards -- 4 The Excess Earnings Method -- 5 Revenue Premium Method -- 6 The Relief-F…
by Paugam, Luc, André, Paul, Philippe, Henri, Harfouche, Roula
fromRoutledge studies in accounting
by Paugam, Luc, André, Paul, Philippe, Henri, Harfouche, Roula
fromRoutledge studies in accounting
by Paugam, Luc, André, Paul, Philippe, Henri, Harfouche, Roula
fromRoutledge studies in accounting