International Business

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills develo.

Cover; Title Page; Copyright Page; Brief Contents; Contents; Maps; Preface; Acknowledgments; About the Authors; Part 1 The World's Marketplaces; Chapter 1 An Overview of International Business; The Business of the Fifa World Cup; What Is International Business?; BRINGING THE WORLD INTO FOCUS: Borders Do Matter; Why Study International Business?; International Business Activities; BRINGING THE WORLD INTO FOCUS: The Early Era of International Business; Exporting and Importing; International Investments; Other Forms of International Business Activity; The Contemporary Causes of Globalization

Strategic ImperativesThe Environmental Causes of Globalization; Globalization and Emerging Markets; EMERGING OPPORTUNITIES: Is Globalization Good for Us?; An Overview of the Contents of This Book; CHAPTER REVIEW; Summary; Questions for Discussion; Building Global Skills; CLOSING CASE: Demography Is Destiny; Endnotes; Chapter 2 Global Marketplaces and Business Centers; The Northwest Passage; The Marketplaces of North America; The United States; EMERGING OPPORTUNITIES: Classifying Countries by Income Levels; Canada; Mexico; Central America and the Caribbean

BRINGING THE WORLD INTO FOCUS: The Cana…