International business

International business

by Peng, Mike W.

Type Book
Rate 0.0 /5

"The second edition of International Business offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. This edition has been fully updated to reflect the rapidly changing world of business, including more coverage of emerging economies and trading blocks. The text's comprehensive coverage is arranged around one central question - what determines the success and failure of firms around the globe? Scholarly research…

Read More ↓
Details
Files
Reviews
Download

Title Statements

  • Full title :International business / Mike Peng and Klaus Meyer.

Summary

"The second edition of International Business offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. This edition has been fully updated to reflect the rapidly changing world of business, including more coverage of emerging economies and trading blocks. The text's comprehensive coverage is arranged around one central question - what determines the success and failure of firms around the globe? Scholarly research is used throughout to help answer this question and to facilitate learning of the key concepts."

Read More ↓

Edition Statements

  • Publication Date:©2016
  • Edition:Second edition

Publication Statements

  • Publisher(s):Cengage Learning EMEA
  • Place of Publication:Andover, Hampshire, United Kingdom
  • Language:eng
  • Publication Date:©2016

The Physical Object

  • Description:xxii, 606 pages : : illustrations (chiefly color), color maps ; : 26 cm

Edition Identifiers

  • ISBN:9781473722644, 1473722640
  • oclc:ocn948734279
  • LC Classification:HF1379
  • Dewey Decimal:338.8/8

Table of Contents

Part one. Foundations. 1. Globalizing business -- 2. Formal institutions : political, economic and legal systems -- 3. Informal institutions : culture, religion and languages -- 4. Firm resources : competitiveness and growth -- Part two. Business across borders. 5. Trading internationally -- 6. Investing abroad directly -- 7. Exchange rates -- Part three. Globalization. 8. European integration -- 9. Global integration and multilateral organizations -- 10. Socially responsible business -- Part four. The firm on the global stage. 11. Starting international business -- 12. Foreign entry strategies -- 13. Competitive dynamics -- 14. Global strategies and acquisitions -- Part five. Operations in the global MNE. 15. Organizing and innovating in the MNE -- 16. People in the MNE -- 17. Customers and suppliers of the MNE -- Part six. Integrative cases.

Read More ↓

Subjects

Bedrijfsleven Commerce international Entreprises multinationales Entreprises multinationales -- Gestion industry International business enterprises International business enterprises -- M… international trade internationale handel Leermiddelen (vorm) ondernemingen

Writers

Peng, Mike W. Meyer, Klaus

Rate & Review

0.0/5
(0 people Voted)

No reviews yet. Be the first to rate this work.

Files & Downloads

No downloadable files are registered for this work yet.

Log in to request a copy