International business in the new Asia-Pacific: strategies, opportunities and threats

by Bu, Nailin Wu, Terry

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Title Statements

Full title :International business in the new Asia-Pacific : strategies, opportunities and threats / Terry Wu, Nailin Bu, editors.

Summary

The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business environment since the new century, and addresses emerging opportunities and threats in the Asia-Pacific region. This book offers new insights for international business in areas such as trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources. The enclosed comprehensive and diverse analyses of the international business landscape in the New Asia are invaluable to scholars, managers, politicians, and policy makers alike.

Edition Statements

Publication Date:©2022

Publication Statements

Publisher(s):Springer
Place of Publication:Cham, Switzerland
Language:eng
Publication Date:©2022

The Physical Object

Description:xiv, 348 pages : : illustrations (some color) ; : 25 cm.

Edition Identifiers

ISBN:9783030876203, 3030876209, 9783030876210, 3030876217
oclc:on1264722734
LC Classification:HD2891.85
Dewey Decimal:337.5

Subjects

Asia Asia -- Economic conditions Asie -- Conditions économiques Economic history Entreprises multinationales -- Asie International business enterprises International business enterprises -- A…