International cases in tourism management

International cases in tourism management

by None

Type Book
Rate 0.0 /5

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism cour…

Read More ↓
Details
Files
Reviews
Download

Title Statements

  • Full title :International cases in tourism management / Susan Horner and John Swarbrooke.

Summary

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. * A wide-ranging collection of pertinent case studies from around the world. * An ideal companion volume for both tutors and students of tourism. * Simultaneous publication on www.businesscases.org, which means that tutors can refer their students to individual cases for purchase online.

Read More ↓

Edition Statements

  • Publication Date:2004.

Publication Statements

The Physical Object

  • Description:1 online resource (Online-Datei.)

Edition Identifiers

  • ISBN:9780750655149, 0750655143, 6610966389, 9786610966387, 0080473113, 9780080473116
  • oclc:ocn731720307
  • LC Classification:G155.A1
  • Dewey Decimal:338.4/791

Table of Contents

Part 1 Introduction; Part 2 The Case Studies; Section 1 Tourism Organization; Section 2 Tourism Destinations; Section 3 Sectors of Tourism Industry; Section 4 Issues in Tourism; Section 5 The Future of Tourism.

Read More ↓

Subjects

Case studies Casestudies (vorm) toeristenindustrie Tourism -- Case studies. -- Management Tourism -- Management Tourisme -- Études de cas. -- Gestion

Rate & Review

0.0/5
(0 people Voted)

No reviews yet. Be the first to rate this work.

Files & Downloads

  • International Cases in Tourism Management -- (.pd…

    PDF · 3.8 MB · updated
    Login →

  • International cases in tourism management -- (.pd…

    PDF · 2.2 MB · updated
    Login →
Log in to request a copy