International marketing

International marketing

by Cateora, Philip R.

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Title Statements

  • Full title :International marketing / Philip R. Cateora, John L. Graham, Mary C. Gilly.

Edition Statements

  • Publication Date:2010.
  • Edition:15th ed

Publication Statements

The Physical Object

  • Description:1 vol. (XXXI-622 p.) ; : 29cm.

Edition Identifiers

  • ISBN:9780073529943 (alk. paper), 007352994X (alk. paper)
  • oclc:ocn819293175

Subjects

Case studies Entreprises multinationales -- Études d… Export marketing Export marketing -- Case studies International business enterprises International business enterprises -- C… Marchés d'exportation -- Études de cas

Writers

Cateora, Philip R. Gilly, Mary C. Graham, John Thomas

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