Introduction to algorithmic marketing

by Katsov, Ilya

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Title Statements

Full title :Introduction to algorithmic marketing / Ilya Katsov.

Summary

"This book is for everyone who wants to learn how to build advanced marketing software systems. It will be useful for a variety of marketing and software practitioners, but it was written with two target audiences in mind. The first target audience is implementers of marketing software, project managers, and software engineers who want to learn about the features and techniques that can be used in marketing software products and also learn about the economic foundations for these techniques. The other target audience is marketing strategists and technology leaders who are looking for guidance on how marketing organizatoins and marketing services can benefit from machine learning and Big Data and how modern enterprises can leverage advanced decision automation methods."--

Edition Statements

Publication Date:©2018

Publication Statements

Publisher(s):Ilya Katsov
Place of Publication:Sunnyvale, California
Language:eng
Publication Date:©2018

The Physical Object

Description:xi, 492 pages : : illustrations (some color) ; : 24 cm

Edition Identifiers

ISBN:9780692989043, 0692989048, 9780692142608, 0692142606
oclc:on1038791188
LC Classification:HD30.2
Dewey Decimal:658/.05633

Introduction -- Review of predictive modeling -- Promotions and advertising -- Search -- Recommendations -- Pricing and assortment -- Appendix: dirichlet distribution -- index -- Bibliography.