Title Statements
- Full title :Introduction to business analytics using simulation / Jonathan P. Pinder, School of Business Wake Forest University Winston-Salem, NC, United States.
Summary
Introduction to Business Analytics Using Simulation employs an innovative strategy to teach business analytics. It uses simulation modeling and analysis as mechanisms to introduce and link predictive and prescriptive modeling. Because managers can't fully assess what will happen in the future, but must still make decisions, the book treats uncertainty as an essential element in decision-making. Its use of simulation gives readers a superior way of analyzing past data, understanding an uncertain future, and optimizing results to select the best decision. With its focus on the uncertainty and variability of business, this comprehensive book provides a better foundation for business analytics than standard introductory business analytics books. Students will gain a better understanding of fundamental statistical concepts that are essential to marketing research, Six-Sigma, financial analysis, and business analytics.--
Read More ↓Edition Statements
- Publication Date:©2017
Publication Statements
- Publisher(s):Academic Press is an imprint of Elsevier
- Place of Publication:London
- Language:eng
- Publication Date:©2017
The Physical Object
- Description:xiii, 434 pages : : illustrations ; : 23 cm
Edition Identifiers
- ISBN:9780128104842, 0128104848, 9780323917179, 0323917178
- oclc:ocn962390130
- LC Classification:HD38.7
- Dewey Decimal:658.4/72
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