Kellogg on branding in a hyper-connected world

Kellogg on branding in a hyper-connected world

by Calkins, Tim Tybout, Alice M.

Type Book
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Title Statements

  • Full title :Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins.

Edition Statements

  • Publication Date:2019

Publication Statements

  • Publisher(s):John Wiley & Sons, Inc
  • Place of Publication:Hoboken, New Jersey
  • Language:eng
  • Publication Date:2019

Notes

Includes index.

The Physical Object

  • Description:xxviii, 338 Seiten : Illustrationen

Edition Identifiers

  • ISBN:9781119533184, 111953318X
  • oclc:on1159038626
  • LC Classification:HD69.B7
  • Dewey Decimal:658.8/27

Subjects

Erfolgsfaktor Markenführung

Writers

Calkins, Tim Tybout, Alice M.

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