Lateral thinking

Lateral thinking: creativity step by step

by De Bono, Edward

Type Book
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"The underlying argument of the book is that there are two kinds of thinking vertical and lateral. Most of us are educated to think vertically, to go from one logical step to the next, moving all the time towards the one correct solution of our problem. We are not usually educated to be creative, to generate idea after idea."--Publisher.

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Title Statements

  • Full title :Lateral thinking : creativity step by step / Edward de Bono.

Summary

"The underlying argument of the book is that there are two kinds of thinking vertical and lateral. Most of us are educated to think vertically, to go from one logical step to the next, moving all the time towards the one correct solution of our problem. We are not usually educated to be creative, to generate idea after idea."--Publisher.

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Edition Statements

  • Publication Date:2015.

Publication Statements

  • Publisher(s):Perennial Library
  • Place of Publication:New York
  • Language:eng
  • Publication Date:2015.

The Physical Object

  • Description:300 pages.

Edition Identifiers

  • ISBN:0060903252, 9780060903251
  • oclc:ocn960398834

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  • Lateral Thinking: A Textbook of Creativity -- (.p…

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