Loyalty 3.0: how big data and gamification are revolutionizing customer and employee engagement

by Paharia, Rajat

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Title Statements

Full title :Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement / Rajat Paharia.

Edition Statements

Publication Date:©2013.

Publication Statements

Publisher(s):McGraw-Hill Education
Place of Publication:New York
Language:eng
Publication Date:©2013.

The Physical Object

Description:xv, 283 p. : : ill

Edition Identifiers

ISBN:9780071813372, 0071813373
oclc:ocn865675329
LC Classification:HF5415.32
Dewey Decimal:658.8/12

Subjects

Big data Brand loyalty Brand loyalty -- Case studies Brand loyalty -- Handbooks, manuals, etc Case studies comportement organisationnel Comportement organisationnel -- Guides,… Corporate culture Corporate culture -- Handbooks, manuals… Culture d'entreprise Culture d'entreprise -- Guides, manuels… Customer loyalty programs Customer relations Customer relations -- Handbooks, manual… Données volumineuses Fidélisation Fidélité à une marque Fidélité à une marque -- Études de cas Fidélité à une marque -- Guides, manuel… Handbooks and manuals