"In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands…
In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands …
Brand valuation
by Paugam, Luc, Philippe, Henri, André, Paul, (comptable)
fromRoutledge studies in accounting
Brand valuation
by Paugam, Luc, André, Paul, Philippe, Henri, Harfouche, Roula
fromRoutledge studies in accounting
Brand valuation
by Paugam, Luc, André, Paul, Philippe, Henri, Harfouche, Roula
fromRoutledge studies in accounting
Strong brands, strong relationships
by Fournier, Susan, Breazeale, Michael, Avery, Jill
Strong brands strong relationships
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes th…
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes th…
Including case studies from innovative companies that are already driving customer engagement; learning and skill development; and employee motivation with Loyalty 3.0 methods; this book reveals how to use behavioral economics; big data; social media; and gamification to inspire…
Loyalty programs don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and…