Brand valuation

Brand valuation

by Paugam, Luc

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Title Statements

  • Full title :Brand valuation / Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche

Edition Statements

  • Publication Date:2016

Publication Statements

The Physical Object

  • Description:xix, 184 pages : : illustrations ; : 23 cm

Edition Identifiers

  • ISBN:9781138933828, 1138933821
  • oclc:ocn959900850
  • LC Classification:HD69.B7
  • Dewey Decimal:657 .7

Subjects

Brand loyalty Brand name products -- Valuation branding Branding (Marketing) Fidélité à une marque Intangible property -- Valuation Produits de marque -- Évaluation Stratégie de marque

Writers

Paugam, Luc

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