The Gen Z frequency: how brands tune in and build credibility

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Introduction: are you tuned in to Gen Z? -- A true story of finding youth culture relevance -- Gen Z: a sociological perspective -- The five foundational truths of youth marketing -- Aligning with youth culture in an era of individuality -- Reveal insights and fuel ideation with Gen Z -- The youth culture engagement playbook -- Social strategies and tactical considerations -- Content strategies and tactical considerations -- Building community with Gen Z -- A primer on social and influence medi…

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Title Statements

Full title :The Gen Z frequency : how brands tune in and build credibility / Gregg L. Witt and Derek E. Baird

Summary

Edition Statements

Publication Date:2018

Publication Statements

Publisher(s):Kogan Page, Limited
Place of Publication:London, United States
Language:eng
Publication Date:2018

The Physical Object

Description:xviii, 235 Seiten : Illustrationen

Edition Identifiers

ISBN:9780749482480, 0749482486, 9780749482497 (electronic), 0749482494 (electronic)
oclc:on1048249865
LC Classification:HF5415.1255
Dewey Decimal:658.8/27

Subjects

Advertising and youth branding Branding (Marketing) Consommateurs -- Comportement Consommateurs -- Préférences Consumer behavior Consumers' preferences Publicité et jeunesse Stratégie de marque