Loyalty 3.0

Loyalty 3.0: how big data and gamification revolutionizing customer and employee engagement

by Paharia, Rajat

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Title Statements

  • Full title :Loyalty 3.0 : how big data and gamification revolutionizing customer and employee engagement / Rajat Paharia.

Edition Statements

  • Publication Date:2013

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:New York
  • Language:eng
  • Publication Date:2013

The Physical Object

  • Description:xv, 283 pages : : illustrations ; : 24 cm

Edition Identifiers

  • ISBN:9780071813372, 0071813373
  • oclc:on1139613608
  • LC Classification:HF5415.32
  • Dewey Decimal:658.8/12

Subjects

Brand loyalty comportement organisationnel Corporate culture Culture d'entreprise Customer relations Fidélité à une marque Marketing -- Gestion Marketing -- Management Organizational behavior Organizational Culture

Writers

Paharia, Rajat

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