Title Statements
- Full title :Managerial economics.
Edition Statements
- Publication Date:©2014.
- Edition:7th ed., Global ed
Publication Statements
- Publisher(s):Pearson
- Language:eng
- Publication Date:©2014.
The Physical Object
- Description:619 pages
Edition Identifiers
- ISBN:9780273791935, 0273791931, 0273791958, 9780273791959
- oclc:ocn841581484
- LC Classification:HD30.22
- Dewey Decimal:338.5024658
Table of Contents
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.
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