Managerial economics

by Hirschey, Mark

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Title Statements

Full title :Managerial economics / Mark Hirschey.

Summary

The economic concepts presented in this edition show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model--a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations.

Edition Statements

Publication Date:©2009.
Edition:12th edition

Publication Statements

Publisher(s):South-Western Cengage Learning
Place of Publication:Australia
Language:eng
Publication Date:©2009.

The Physical Object

Description:1 online resource (xxvii, 836 pages : : illustrations)

Edition Identifiers

oclc:on1302143075
LC Classification:HD30.22
Dewey Decimal:658.15

Subjects

Betriebswirtschaftslehre BUSINESS & ECONOMICS Économie d'entreprise Économie d'entreprise -- Étude et ensei… gestion d'entreprise -- manuel. -- stra… Management Managerial economics Managerial economics -- Study and teach… Managerial economics -- Textbooks Textbooks